Throughout history platinum has fascinated and captured the imagination of people worldwide.

Prized for its unique properties, platinum’s strength seduced the ancient Egyptians. Platinum’s purity mystified the South American Incas who crafted platinum into unique treasures. Platinum’s rare brilliance won the Royal court of Louis XVI and was declared the metal of royalty.

Did you know that platinum jewelry was the preferred find jewelry leading up to World War II? Platinum was then declared a strategic metal by the United States government and the use of platinum in jewelry design was banned.

In the absence of Platinum, white gold appeared in the marketplace to appease consumers who preferred platinum’s rich white color. Today many Keezing Kreations customers still do the “white gold vs platinum” comparison in their decision process.

At Keezing Kreations we are constantly fascinated with the magic of platinum’s rarity, purity, strength and beauty. The feeling of uniqueness and immortality that platinum embodies and brings to our custom jewelry designs is stunning.

Here are some unique platinum jewelry facts:

• Platinum is more than 15 times rarer than gold, taking the name “King of Metals”
• It is the hardest of the precious metals
• Platinum is the only precious metal used in fine jewelry design that is up to 95% pure, making it the purest metal of them all (gold is only 75%)!
• The Spanish term for platinum is “Platina” which means Little Silver
• Platinum does not tend to add any color of its own, which will enhance the diamond, sapphire, ruby or other precious stone within your platinum ring or necklace
• By law platinum jewelry must have the marking of “950 PT” or “950 Plat”

Should I Design in Platinum?

There are several characteristics and benefits of platinum jewelry that you should consider if you wish to have custom designed platinum jewelry: