Beloved Through the Centuries
The History of Platinum Jewelry
Throughout history platinum has fascinated and captured the imagination of people worldwide.
Prized for its unique properties, platinum’s strength seduced the ancient Egyptians. Platinum’s purity mystified the South American Incas who crafted platinum into unique treasures. Platinum’s rare brilliance won the Royal court of Louis XVI and was declared the metal of royalty.
Did you know that platinum jewelry was the preferred find jewelry leading up to World War II? Platinum was then declared a strategic metal by the United States government and the use of platinum in jewelry design was banned.
In the absence of Platinum, white gold appeared in the marketplace to appease consumers who preferred platinum’s rich white color. Today many Keezing Kreations customers still do the “white gold vs platinum” comparison in their decision process.