Choosing a Diamond

BREATHTAKINGLY STUNNING.

Shimmer. Sparkle. Shine.

Diamond shopping may seem like a big task but it doesn’t have to be.

Let our famed Boston Jewelers help you find the perfect earth-created or lab-created diamond that perfectly fits into your new piece of jewelry and within your budget. We’ll help you navigate the much talked about “4 C’s” of diamonds so that you are completely comfortable with your final selection.

If you’re in the market for a diamond engagement ring, diamond necklace, or any other type of diamond jewelry we’d love to meet with you. You’ll be wowed by our sincerity, professionalism, and genuine drive to make you happy. After all, we want to be your jeweler for life!

Visit us at our showroom located in the Boston Jewelers Building or schedule a time for us to meet virtually from the comfort of your own home!

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We currently offer both In Person and Virtual Consults.

The 4 C’s of Diamonds

When you shop for a diamond it is extremely important to know how to evaluate a diamond’s worth. When choosing a diamond, following the “4 C’s” criteria is an easy way to remember the characteristics that determine the quality and value of the diamond you choose:

How to Choose a Diamond

If you are shopping for a diamond you probably have questions, like How can I know if what I am purchasing is a real natural diamond and What is the real value of this diamond?

Established in 1931, the Gemological Institute of America (GIA) is the largest the most respected insitute of gemological research and learning in the world. The GIA has developed both the 4 C’s of diamonds and the International Diamond Grading System™ as a univeral language to undersatnding a diamond and its value.

Watch this short video to follow a diamond through the steps in the GIA grading process to see how it is evaluated.

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Cut

Diamond Cut Grade

It is said that the cut of a diamond dramatically influences its fire and sparkle.
This is because the amount of light that a diamond refracts and reflects is determined by the diamond cut. The more precision with which the diamond is cut and polished the greater the diamond’s brilliance.

Of all the “4C’s of Diamonds”, cut is the one most directly influenced by man. Diamonds can be cut to a number of shapes depending on the nature and grade of the rough stone.

A well cut diamond is made up of perfectly placed “facets” and angles to maximize the diamond’s sparkle. Therefore, a diamond that is cut to proper proportions holds more value (and sparkle) than a diamond that is not.

 Well Cut Diamond – Good proportions of facets and angles allow light to enter the diamond and reflect from one facet to another before the light is dispersed back through the crown or top of the diamond.

Poorly Cut Diamond – If the diamond is cut “too deep” the light escapes through the opposite side of the pavilion or bottom and if the diamond is cut “too shallow” the light escapes through the pavilion before it is reflected.

types of diamond cuts

Difference Between Diamond Cut and Shape

Many people confuse cut with the shape of a diamond. While the shape is a matter of personal preference the cut is about cutting in faces at the right angles to capture the light and release the diamond’s beauty. When choosing a diamond, consider the following most popular diamond shapes:

  • Round or Brilliant Cut Diamonds
  • Marquise Shape Diamonds
  • Oval Shaped Diamonds
  • Pear Shape Diamonds
  • Heart Shaped Diamonds
  • Emerald Cut Diamonds (Rectangle)
  • Trillion Cut Diamonds (Triangle)
  • Princess Cut Diamonds (Square)

Color

Diamond Color

Diamonds are naturally found in a wide range of colors, from faint brown or yellow diamonds to rare pink, blue, green and of course colorless or white diamonds.

Choosing a diamond color is a personal preference. Nearly all high quality fine diamonds appear colorless or near colorless to the untrained eye. However, there are subtle differences in the shades of color depending on the traces of other elements that are mixed with carbon when the diamond is formed.

To determine a diamond’s true color you must view the diamond from the side and compare it the Gemological Institute of America (GIA)’s predetermined Master Set. This color grading scale is the official diamond color grading scale and ranges from completely colorless (D) to light yellow (Z).

Clarity

Inclusions in Diamonds and Diamond Clarity

Nearly all diamonds contain microscopic traces of non-crystallized carbon or small non-diamond crystals. To the naked eye most of these ‘inclusions’ (or flaws) may not be visible but when they are examined under a microscope, they can become fairly obvious.

The small inclusions (also referred to as occlusions), are nature’s fingerprint and help make each diamond unique; they do not mar or endanger the diamond’s beauty. However, when choosing diamonds, the fewer inclusions there are the rarer (and more valuable) the stone will be. A diamond free of interior and exterior occlusions is graded as flawless (FL) or internally flawless (IF).

Carat

Diamond Carat Weight

Just like all other precious stones the weight of a diamond is expressed in carats.

Originally the carat was a natural unit of weight as measured by the seed of a carob tree. Today the weight system is standardized and one carat is divided into 100 points. This means a diamond weighing 75 points is .75 carats or ¾ carats.

Choosing two diamonds of equal weight can still have very different values depending on the clarity, color and diamond cut. Large diamonds are rarer and thus more valuable. This is why a two-carat diamond can be more than double the price of a one-carat diamond of the same quality.

Diamond Inspiration Design Gallery

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AS SEEN IN

TALENTED DESIGNER, SINCERE PERSON

Debra not only saw my vision but created it in a diamond ring that not only wowed me, but also others. While there are many jewelers, there are not too many that will take your vision and make it happen. That is what Debra did for me. She is not only a talented designer, but also a sincere person. She cares deeply and therefore it is important to her that she delivers a product that is nothing less star quality. I highly recommend Debra whether it be for that special ring or a pair of diamond earrings to celebrate the birth of your new child. When it comes to creating that special piece, Keezing Kreations is your one stop shop!

Harris & Co. Events, Newton, MA.

BEAUTIFUL DIAMOND WEDDING BAND

I recently contacted Debbie for help creating my future husband’s diamond wedding band. She understood exactly what I was looking for and provided a beautiful product in very little time, and for a very fair price. Debbie is a great businesswoman, professional and courteous. I highly recommend Keezing Kreations to anyone in the market for quality jewelry.

Nina Kaprielian

COMFORTABLE AND UNFORCED

I recently had an heirloom ring updated with a new diamond for an engagement ring, and Debbie was AMAZING to work with throughout the entire process. She was extremely knowledgeable and provided me with multiple options of stones that could work on the ring that I had. She never tried pushing me toward more expensive options like some other jewelers might–I felt very comfortable and unforced the whole way through. My fiancé absolutely LOVES the ring and I have Debbie to thank!!! I would 100% recommend her to anyone who asks.

Patrick O'Donnell

GUIDED ME TO THE RIGHT DIAMOND

Wonderful experience. She’s fantastic. No pressure sales, guided me to the right diamond even if its a little cheaper. Debra did a wonderful job with designing and making the ring. It fits perfectly. My fiance is over the moon with her ring. The first thing everyone says is how amazing the ring is.. My family has known her for more than 35 years and we continue to go back to her again and again.

John Fox

Priced Within Your Budget

We’ll find the perfect diamond for you while staying within budget.

75 Years in Business

Established in 1946, we sure know how to wow our customers.

Expert Care and Experience

We’re here to help you whether you are just browsing or ready to buy.

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Book Your In Person or Virtual Appointment

Keezing Kreations is located inside the Jewelry Exchange Building in Downtown Boston, MA along with other top respected Boston jewelry designers and jewelry stores. Our jewelry store is open to the public but we highly recommend that you make an appointment to discuss your diamond options, browse our current diamond selection, and to personally meet with our jewelry designer.

Get a Quote for Your Dream Diamond

Priced Within Your Budget • 75 Years in Business • Expert Care and Experience • Locally Owned and Operated

Shop Our Diamond Collection

Book Your In Person or Virtual Appointment

Keezing Kreations is located inside the Jewelry Exchange Building in Downtown Boston, MA along with other top respected Boston jewelry designers and jewelry stores. Our jewelry store is open to the public but we highly recommend that you make an appointment to discuss your diamond options, browse our current diamond selection, and to personally meet with our jewelry designer.

Get a Quote for Your Dream Diamond
Schedule an In Person or Virtual Appointment